Surveying the landscape - surveying and future trends
By: LizzieAnn
Date: 09 Sep 2011 10:18 PM

It has been on my mind for some time to put some thoughts down regarding the current survey climate out there and what is actually happening out there in survey land….

It is a land, you know….there are survey panels out there who are struggling just as many businesses are struggling in the current economic climate, and there are some who will go under, whilst others will adapt and change and tighten their belts, or expand to fit appropriate niche markets, and they will thrive and grow and survive, despite, or maybe because of, the struggle.

I have a theory which has been gathering ground with each new survey for each new company I do. I think survey companies are becoming tougher. They are clamping down on dishonesty, rushing through surveys, and making a mess of things. They are becoming stricter in an effort to weed out unreliable survey-takers and get reliable data for companies who, after all, are paying them to do just that.

How many times have you come across a “trick” question? How many times have you been screened out early on in a survey? How frustrating do you find it? Have you ever asked yourself if you are to blame? Have you really been doing your best, taking your time, reading every question carefully and thoughtfully and answered as well as you can without rushing things because you want to go on to the next one, or because you are nearly at that magical redemption threshold?!

I do not say that everyone does it, they don’t. I do say that as the economic climate darkens doors and makes people look for other ways to make ends meet, we are going to see these changes take place in the survey taking community and they are going to cause lots of consternation – I am not reading the future, just predicting a trend which I can already see the roots of right in front of me on a daily basis.

One of these roots is the increasing frequency of “trick” questions – I have posted on this subject many times, so you will know what I mean. The other one is getting screened out when you are far into a survey, so far that it is really frustrating. The other one is that some of the friend referral schemes have begun to disappear…the one on Pureprofile for instance is currently undergoing an upgrade….is that just flannel, or will we ever see it return? The friend referral scheme is a nice way to make a little extra on most survey sites, but not everyone uses it and not everyone has enough friends to make it worthwhile, but shortly, these will disappear altogether, as the panels will get enough from just normal sign-ups online.

I think we will begin to see more closed communities too….after all, if you can trust the integrity of panellists, then you should hang onto them, not go courting others who may not be so reliable.

I feel, also, that because of the difficulty of finding buyers and people willing to spend money in the difficult economy, there are more niche markets being created, and in order to do that, market research has to be bought and paid for and the integrity of the results has to be 100% trustworthy and reliable, otherwise that niche market will not be successfully developed and the money spent on research wasted. If a panel undertakes to provide that research, then it must trust it’s panellists completely to provide that, and therefore there will be severe penalties for those who do not appear to treat the survey honestly or with integrity – they will be banned, or their account deleted.

I wonder how many survey takers actually think of their survey taking from this point of view – or is it just a bit of fun and a way to make a quick pound or two…or more in lots of cases?

I hope you will give your next survey a bit more thought and think what rests on that outcome.

John Fitch
By: John FitchDate: 10 Sep 2011 10:50 AM

Yes a tough economic climate will result in the weak being picked off and the rest getting stronger-same as in nature really.Maybe the herd is too big and needs to be culled somewhat so that the balance are leaner and fitter.
Your remit seems to suggest that the survey takers are the bad boys here snd that the survey sites ,if they fail, they fail because of the default of survey takers.
Can not agree with you here I'm afraid.Yes there are some iffy survey takers but there are some badly managed survey sites.
Yes people get screened out for " dishonesty" but some survey sites appear to screen out deliberately.
Some survey sites up the threshhold and some also up the payment time frame making the redemption process unexeptably long.
Yes I agree with your views and commets on some survey takers, but you give the impression that all he survey sites are the good guys.
Some sites will disappear but most I think will be due to bad management and bad cash flow and not due to the quality/integrity of its survey takers.

LizzieAnn
About me: I love surveys! You can't tell from reading any of my posts, though, can you?! I am a full time worker with two children and a full time house husband, are you jealous?
Why I like surveys: They are fun, interesting and lucrative, not to mention the fact that they can lead to amazing things!
By: LizzieAnnDate: 10 Sep 2011 1:19 PM

If it was slanted that way, John, it was unintentional, but I really get a little fed up of all the comments slating bad survey sites as the problem all the time as I am certain that is not the case. The internet is a vast resource which can be used or abused and there are shysters and con people out there starting up bogus companies but I have found that if you are fair with a company they will be fair with you....however, I will say that is not always the case. I think we need to beware of sweeping generalizations. What I am trying to say is that the trend is changing away from just anyone signing up and making money and being independently wealthy taking surveys (!!!) and those who are just trying to earn a little extra and enjoy giving their opinions and feeling that they influence products. I mean, survey taking is almost like a hobby/recreation which pays you and the payment is the bonus!! If you do something you enjoy you will enjoy doing it for its own sake and payment is optional....although I have to say I have been exceptionally lucky recently in prize draws...!! xx

And apart from all of the above, how many times do you see a posting on YSP stating the case for the survey sites - the case for the prosecution, so to speak?! That was what I was really trying to address......

Tracey Harman
By: Tracey HarmanDate: 10 Sep 2011 1:39 PM

Well said Lizzieann , I have noticed more trick questions , but as I read thoroughly all questions before answering them this doesn't represent a problem for me .Inevitably there will always be someone who wants to rush a survey purely for the financial rewards at the end of it. it is down to the individual survey companies to ensure that they have a honest panel .I can honestly see many of them tightening their communities and relying on their regular members who they have built up a relationship with .That would be unfortunate for anyone wishing to join as a new member .

I also wonder if survey companies have some way of knowing which of their members work for their competitors and if this could be a reason for the recent expansion of survey screenouts .

LizzieAnn
About me: I love surveys! You can't tell from reading any of my posts, though, can you?! I am a full time worker with two children and a full time house husband, are you jealous?
Why I like surveys: They are fun, interesting and lucrative, not to mention the fact that they can lead to amazing things!
By: LizzieAnnDate: 10 Sep 2011 1:47 PM

Thank you Tracey. I think there are a number of factors behind screenouts and none of them are personal, so to speak....or perhaps it would be more accurate to say they are ALL personal....but really I mean based on personal circumstances as opposed to being personally against you as an individual panelist....you are screened out due to your demographics being incorrect. YSP have said many times that they establish requirements for a survey right from the beginning with one or two simple questions to see if you are right for the survey...for example the recent one about whether or not you owned a leasehold property....well, that basically means that you are out after question one, and no hassle, you don't feel miffed and you have not wasted your valuable time and not got paid for it....on the other hand the other main reason for screenouts is usually down to them having enough completes....here's a scenario for you...

You click the link and get two-thirds of the way through the survey and are screened out....it is annoying yes, but all over the place, other panelists are clicking on links at the same time and finishing the survey....you would maybe have been number 1001 panelist when they only needed 1000 completes....but they did not know they would have panelist number 1000 finishing the survey about 30 seconds before you did, therefore, you were screened out JUST WHEN YOU SHOULD BE...that panelist just got in there before you - it is completely numerical, nothing personal, see what I mean?

Does that make sense to anyone? Yes, it might, but it still doesn't stop you feeling miffed, and the feeling of wasting your time is sometimes alleviated by a good panel/survey site by giving you a token 5 or 10 points for a screenout, simply because you have made the effort....like IPSOS or GTM for example.

By the way Tracey, I just enquired as to where my £50 Amazon win was from Surveyfriends and got an email saying I had never replied to them to send a piccy, when I replied on 10 August!! Do you think that was deliberate or accidental?

John Fitch
By: John FitchDate: 10 Sep 2011 2:00 PM

You are both making good valuable points but need to look at both sides of the coin here.Surey takrs are in actuality contracted to carry out a survey for a reward which will take x minutes to perform.
Some survey sites clearly do not carry out a sample survey to see how long it will actually take to complete.Some surveys(as George once mentioned) have large grids with multiple choices, requirinf contstant scroll up/scroll down which end up with the survey taking up to 3 times the approx length of time.Surely you have carried out a 15 minute survey which took 45 minutes to complete? Some survey takers may see the progress bar at 40% with the clock at 20 minutes and then rush through the rest as the survey site has clearly not been honest in its assessment of the survey.All I'm saying is that good survey sites are in the majority and good survey takers are also in the majority, ut care, time and honesty has to come from both sides to make this work for the benefit of all parties.

Tracey Harman
By: Tracey HarmanDate: 11 Sep 2011 11:17 AM

Probably Accidental LizzieAnn you do have to send them a Piccy and a quote about how good the site is when you claim your prize .My first win was the same .got there eventually though .;)

LizzieAnn
About me: I love surveys! You can't tell from reading any of my posts, though, can you?! I am a full time worker with two children and a full time house husband, are you jealous?
Why I like surveys: They are fun, interesting and lucrative, not to mention the fact that they can lead to amazing things!
By: LizzieAnnDate: 11 Sep 2011 2:08 PM

Did you have a problem with them saying they had not got it? And have you had more than one win with them? I hope to get my win next week which should be around the six week mark then...at least, though, I know there is nothing sinister going on...

Tracey Harman
By: Tracey HarmanDate: 11 Sep 2011 3:19 PM

No problems after the initial muddle over the pic .I sent it attached in an email with my testimonial and yes I have had two further wins with them ,for the Auction not the prize draws .

LizzieAnn
About me: I love surveys! You can't tell from reading any of my posts, though, can you?! I am a full time worker with two children and a full time house husband, are you jealous?
Why I like surveys: They are fun, interesting and lucrative, not to mention the fact that they can lead to amazing things!
By: LizzieAnnDate: 11 Sep 2011 5:19 PM

I sent my pic attached in an email too Tracey, so I sent it again that way with my testimonial on Friday and then today I sent it in the main part of the email just in case they did not receive it.

LizzieAnn
About me: I love surveys! You can't tell from reading any of my posts, though, can you?! I am a full time worker with two children and a full time house husband, are you jealous?
Why I like surveys: They are fun, interesting and lucrative, not to mention the fact that they can lead to amazing things!
By: LizzieAnnDate: 08 Mar 2012 6:27 PM

How about this one to the top once more? :)

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